REFUND AND CANCELLATION POLICY

Last Updated: September 24, 2026

This Refund and Cancellation Policy applies to all SEO, digital marketing, website optimization, local SEO, AEO, and related services provided by ShepherdTech SEO through shepherdtechseo.com.

By purchasing or authorizing payment for our services, the Client acknowledges that the services are provided pursuant to a contractual service term and agrees to the terms of this Refund and Cancellation Policy, together with the applicable Service Agreement.

1. 12-Month Service Commitment

All SEO and digital marketing service packages are provided under a 12-month service commitment, unless a different term is expressly stated in a written agreement signed or otherwise accepted by ShepherdTech SEO and the Client.

By authorizing payment and accepting the Service Agreement, the Client agrees to the applicable service term and agrees to satisfy all payment obligations associated with that term.

The Client’s decision to change their mind, discontinue the business relationship, no longer require the services, experience a change in business circumstances, or otherwise decide not to continue using the services does not, by itself, cancel the Client’s contractual payment obligations.

2. No Refund Policy

All payments are non-refundable.

Once payment has been authorized or the Client has entered into the Service Agreement, the Client is not entitled to a refund solely because the Client later decides not to proceed with the services.

This no-refund policy applies whether or not ShepherdTech SEO has already begun performing the services, except where a refund is required by applicable law or expressly agreed to in writing by ShepherdTech SEO.

No refunds will be issued for:

Completed work or work already performed

Work that is in progress

Time reserved or allocated to the Client’s account

SEO research, optimization, content, citations, directory submissions, website work, reporting, strategy, or other services performed or prepared for the Client

The Client’s failure to provide information, access, approvals, materials, or communication necessary to perform the services

A Client’s dissatisfaction with search engine rankings, traffic, leads, visibility, or other performance metrics where no specific result was guaranteed

3. No Cancellation Policy

The Client may not cancel the service simply by requesting cancellation.

The 12-month service commitment remains in effect after payment authorization and acceptance of the Service Agreement.

A cancellation request does not automatically terminate the Service Agreement or eliminate amounts owed under the Agreement.

This applies even when the Client requests cancellation before optimization work or other services have physically started, provided that the Agreement and payment have already been accepted.

Any exception to the cancellation policy must be expressly approved in writing by ShepherdTech SEO or otherwise be required by applicable law.

4. Recurring Payments

Where the Client has authorized recurring payments, the Client authorizes ShepherdTech SEO to process payments according to the billing schedule contained in the applicable Service Agreement or payment authorization.

The Client understands that the recurring billing arrangement relates to the contractual service commitment and is not a month-to-month arrangement unless the applicable written agreement expressly states otherwise.

The Client may not stop, reverse, or dispute an authorized payment solely because the Client has decided to discontinue use of the services or no longer wishes to participate in the Agreement.

Applicable law and payment-provider requirements will govern any rights that cannot lawfully be waived or restricted by contract.

5. Chargebacks and Payment Disputes

A chargeback is a dispute initiated through a credit card, debit card, or financial institution.

Clients are expected to contact ShepherdTech SEO before initiating a payment dispute concerning an authorized charge so that the matter can be reviewed and addressed.

Initiating a chargeback solely to obtain a refund, avoid an agreed contractual payment, or terminate the Client’s contractual obligations may be treated as a violation of the Client’s agreement with ShepherdTech SEO.

When a chargeback is initiated, ShepherdTech SEO reserves the right to provide the payment processor, acquiring bank, issuing bank, or other authorized party with documentation supporting the transaction, including, where applicable:

The accepted Service Agreement

Payment authorization records

Invoices and billing records

The Client’s written communications

Records showing services performed or initiated

Proof of the Client’s acceptance of the 12-month service commitment

Documentation of the Client’s acknowledgment of the refund and cancellation policy

Recorded or otherwise documented Client confirmation of the applicable terms

ShepherdTech SEO reserves the right to dispute any chargeback that it reasonably believes is unauthorized, inaccurate, fraudulent, or inconsistent with the Client’s contractual obligations.

6. Client Acknowledgment

Before or at the time payment is authorized, the Client may be required to confirm that the Client has reviewed and understands the applicable service term, refund policy, cancellation policy, and billing authorization.

For telephone enrollments, the Client may be required to provide a verbal acknowledgment.

The recommended acknowledgment is:

“I confirm that I have reviewed and understand the Service Agreement, including the 12-month service commitment, no-refund policy, no-cancellation policy, and payment terms. I understand that changing my mind or deciding not to continue with the service does not cancel my contractual payment obligations. I agree to these terms and authorize the payment.”

Client Response: Yes / No

The Client’s acknowledgment may be documented and retained together with the Service Agreement and payment records.

7. Service Performance and No Guaranteed Results

SEO and digital marketing services involve ongoing work and are affected by search engine algorithms, competition, website condition, market conditions, third-party platforms, and other factors outside ShepherdTech SEO’s control.

ShepherdTech SEO does not guarantee specific search engine rankings, traffic levels, leads, conversions, Google Business Profile positions, or other particular marketing results unless expressly stated in a separate written agreement.

A lack of a particular SEO result does not, by itself, create a right to a refund.

8. Client Delays and Failure to Cooperate

The Client is responsible for providing requested information, website access, account access, approvals, business information, and other materials reasonably necessary for service performance.

Delays caused by the Client’s failure to provide required access, information, approvals, or communication do not create an automatic right to a refund or cancellation and do not automatically reduce the Client’s payment obligations under the applicable Service Agreement.

9. Exceptions Required by Law

Nothing in this Refund and Cancellation Policy is intended to waive, eliminate, or restrict any right or remedy that cannot lawfully be waived under applicable federal, state, or local law.

Where applicable law requires a refund, cancellation right, billing adjustment, or other remedy, the applicable legal requirement will control.

10. Contact Us

Questions regarding this Refund and Cancellation Policy should be directed to:

ShepherdTech SEO
Website: shepherdtechseo.com
Email: support@shepherdtechseo.com